Similar to the web design, the graphics sector this year also noted trends such as the use of duotone images and hand-painted details. What are the remaining trends? Let’s explore them in today’s article!
1.The colors are bright and eye-catching
Over the years, many big technology companies have often chosen light, safe and easy-to-use tones to create “clean”, “delicate” designs. This is also to show viewers that the great, sophisticated elements they have seen in science fiction films seem to have come close.
But when everyone is so familiar with the typical Apple-style design, the color tones are no longer attractive. This year 2017 will see a revival in design, particularly from neutral colors such as white, gray and black to fresher, younger and more dynamic ones.
One of the companies that has deployed this trend is Spotify. In fact, Spotify is also a leader in this innovation with impressive colors combined with carefully edited images to create designs that “strike the eye of the viewer.”
Another factor that led designers to switch to bright colors was Google’s Material Design. Material Design focuses on flat design, carefully arranged and intuitive, so it has the tendency to choose brightly colored tones and fonts, images. Material Design has also inspired many other design trends this year.
This design has also become part of the Spotify brand, making the images of the company easy to recognize. And in times when people have to scramble for the “land” on the News Feed social network, the colorful colors can help your brand stand out among the crowd.
However, the design of the brand is not necessarily to completely remove the traditional color to turn bright colors. Sometimes just a little bit of light on a neutral background is enough to create a fresh spot for brands to be loyal to minimalism.
2.Typography is more prominent
In order to create the instant attention of internet users when there is too much content around, designers choose large bold fonts to increase their appeal.
One of the most prominent examples of this is the Wired technology site, which blends boldly highlighted fonts to emphasize the title and makes the introduction more prominent than other parts.
Another great use of fonts to attract social networking users is the HubSpot, with the big text between the frames, the images going aside:
In addition, the trend of viewing web / social networks with mobile screens with high resolution also increases the need to use bold font to read more easily.
Buffer also uses large headings in the middle of blog posts to help readers easily read on many devices, especially for long posts.
Google has released a relatively large library of over 800 fonts that can easily fit into many screens, programs, devices, and even languages. The great thing is that all these fonts are FREE and extremely easy to use. The most commonly used Google fonts are Roboto and Open Sans.
Along with the explosion of content in the past year, demand for illustrated images also increased rapidly. And to maximize the life cycle of a photo, people often take pictures that are very general for use in a variety of situations.
The downside of this is that the pictures … are used by billions of people. If you read the newspaper and use technology products, you may not be surprised to see such pictures:
They are used everywhere, from landing page to blog, header, even post on Instagram, Facebook. Therefore, the authenticity and uniqueness of these images is also greatly reduced.
If readers see such images hundreds of times everywhere, they will immediately think that the author of the blog / website is not interested in making their content unique and outstanding. Why must click to read?
That’s why you should use proprietary photos to represent your brand. You can take some interesting pictures at the office to upload as illustrations for the article.
Examples of employee images can be used as stock design for the company:
5.Hand-drawn images and hand-painted icons
In addition to using proprietary photos, many designers also use hand-drawn images / icons to assert their own style. While some people consider this trend “childish” and amateur, a group of designers have applied it to their large products, typically Dropbox. In addition to leaving the mark unmistakable, the hand-painted details also elicit … the user’s child’s mind and make the product easier to reach the user.
The example below belongs to the Casper company:
Moz also used interesting icons as illustrations in the blog post:
If you have to describe minimalism with someone who is not in the design field, you may be referring to a lack of decoration that focuses on features or the use of neutral tones such as black, gray, white.
But it seems that the true spirit of minimalism has gradually disappeared with the tones like black and white. Many opinions even suspect that this is just the way designers compensate for the lack of graphics power on mobile devices.
By 2017, everything will change. When today’s mobile devices are as powerful as computers in terms of graphics processing power, minimalism will return to its roots with more color.
One of the leaders in this trend is the Medium blog with the change of logo from M white on a monotonous black background to a more light and angular logo, but still extremely minimalist.
Google also changed its minimal logo a few years ago and accidentally created many similar design trends.
In essence, all the elements of Google’s new logo are somewhat minimalistic, but because they are so different from many people’s definition of minimalism, the press does not even bother to mention it, while many others simply follow Google as they did.
Everybody loves animation because they support creating extremely effective expressions. Another advantage of GIFs is that they do not need any specific software to run, which can be embedded almost anywhere.
Therefore, GIF is preferable to video or images in most cases when the load time or data traffic is limited. GIF can also be used as illustrations to make your blogs / social networks more prominent, especially when you do not have proprietary photos.
Duotone is a combination of two different colors on the same image, which is usually bright or opposed. Of course using duotone images also requires a meticulous design and higher skills but the results are perfectly worth it.
Spotify is once again at the forefront of this trend with duotone design in most components of the brand identity. Other brands are also actively responding to this trend.
Many trends this year are triggered by the revolts of designers in an effort to break out the monotonous, overlapping elements that big tech companies have created over the years.
This year, we will see the design trends that represent all that we have done before, in creative ways, beautiful and breaking ways.
However, as with previous design trends, the new trend will still be the leading companies such as Spotify, Google, Apple… initiated. The good news is that thanks to their abundant resources and their ability to experiment with unlimited ideas, we are “enjoying” the best design trends.