13 Trends Of Logo Design In 2018

Logo design is increasingly demanding. Logo does not need to be detailed, the logo needs simplicity that convey the meaning and characteristics of the brand so that consumers can recognize your brand. In today's article, I will introduce you to the most influential logo design trends of 2018.

1.Flat design

Flat designs are minimalistic lines and colors. They will display well on any printed or online text. When creating a flat design, let's forget the shadows, embossing, and gradient technique.

2.Handmade logo

You draw a handwritten logo in typography and re-edit it with software designed to ensure aesthetics and sharpness in large size. And this is always the preferred design.

3.Gradient Technique

Nowadays, many designers choose colorful colors with daring combinations to create novel, modern and attractive patterns by gradient method.

4.Minimalism

Simple, color-optimized, eye-focused design can help you create a fresh, easy-to-use logo on a variety of presentation methods.

5.Letterstacking

Designers use this technique to describe the longest paragraphs in the most succinct way, while remaining faithful to the main rules of logo creation.

6.Design with "full text”

In 2018 logo design with "full text" is still preferred. Comes with a number of effects such as styling, increasing / decreasing distance, and a combination of different methods.

7.Lettering

Letters have always been the best solution for some companies for a long time.

8.Line art

Line art uses single strokes and one color to create logo designs from a combination of images and scripts in a balanced, unique way.

9.Black and white logo

Black and white are basic colors that are easy to combine. In recent times, designers have succeeded in using only monochromatic colors: black and white.

10.Overlapping Gradient

You can see these colors on animal-related logos. Famous companies that have used this technology include MasterCard or WCS.

11.Geometric Shapes

Simplified cubes will continue to dominate in 2018. If you are looking for a unique and artistic logo, try this style.

12.Framed Text

This technique is especially effective in attracting the attention of the customer to the message or name of the company.

13.Negative space

The tendency to create balance and negative space is increasingly valued. By creating "cut" images from space, designers create “real” works of art.