Many people still imagine that graphic design is a trendy job with high income, creative work. This is considered a career with the dream income because the demand of the market is still very “thirsty.”
In addition, with the style of working on the computer, in the office (air conditioner), or even the designers do not need a fixed place; they can still go to the coffee shop to work. The very cool elements that made the designer become a very HOT career today.
1.What is Designer?
To this day, there is no precise and complete definition of the graphic design – the job “Picasso” in the digital realm. It can be said that graphic design is the use of computers to design products (SPs) related to graphics, images, fine art, movies …
The graphic design industry has a very wide application. Therefore, designers are easy to find different tools and software to complete their work. People who use digital tools to write and design products on a computer are called graphic designers. The designer works in a variety of ways: logo design, advertising, magazine cover art, web design, photo retouching, photo retouching etc. They use a variety of materials, from pictures, animation, video, music, sound effects, images … The products are also very diverse: clip, website, magazine cover, poster, trailer (video clip) …
2.The “ego” is too big!
However, “the ego” is one of the things that hinder designers in their work. Many designers put their ego or aesthetic taste into the product without regard to the purpose of the product or the needs of the customer. Many designers are very good but the ego is too big.
What businesses need is the products that fit the “culture” of the company, meeting the requirements of customers also attract the tastes of customers. To be successful in the corporate environment, designers really should be aware of this.
3.Unique graphic style
Many people still imagine that graphic design is a trendy job with high income, creative work. Yes, there are also many good designers. They are welcomed by many companies. However, in reality, not all time and any “digital painter” is successful. Demand for human resources in the graphics industry in the country is great but professionalism is still a long story.
A graphic designer of a big company commented, “Graphic design is still in its infancy and has not really made its mark or style. There are a lot of designers right now, but it’s easy to see copied products from other ideas, and truly original ones are rare.” Another famous designer agrees with this view. According to him, the current product is only about 30% -50% is self-concept; the rest is taken from the ideas available.
In recent years, customers and consumers have become increasingly demanding, they require higher quality products. This forces designers to constantly refresh themselves, increase creativity and explore new ideas. The general mentality of designers are that they want to create unique products, high aesthetics … However, when they go to work, they are constrained by the ideas and requirements of customers so they gradually feel bored and tired (when creating something). This is a problem and also a contradiction that many design professionals encounter. Not always in the head also full of creative ideas. Or when there are creative ideas, customers do not understand or not satisfied. Many times, the concept of “beautiful, creative” between customers and designers is different and customers are always the final decision. However, as the demand for advertising and visual communication is increasing, the perception of customers will also improve.
4.What to do to become a good designer?
a.Proficiency in software, specialized tools
To develop in graphic design, designers are required to understand the professional graphic design software such as Corel Draw, Photoshop, Illustrator, QuarkXpress, MacroMedia Flash, Ulead Studio … In addition, in some cases we also need to add programs, languages in Web Design such as: htm, html, xlm, css, FontPage, Dreamwaver … Besides the above software tools, knowledge of production process (marketing, printing, trailer …) is an advantage. This is the specialized knowledge that every designer needs and should equip themselves.
Creative ideas can make up 60% of the work’s success. The remaining 40% is in skill, ability to use and combine different tools and software.
b.Brand knowledge and brand identity
Businesses are interested in brand development. Companies tend to use their own brand identifiers. The person who makes a difference in building a public identity for a company is the designer. Brand knowledge, brand identity design is an advantage for the designer to be the target of the “hunter” of companies.
c.Talented, creative and constantly learning!
This is indispensable of the professional designer. Software can learn but design capabilities are difficult to learn and manipulate. Talents play an important role. It is the sensitivity to color, lines, shapes, symbolic thinking, and emotional, cultural knowledge. In addition, you have to be creative, always looking for new, constantly learning, updating new knowledge / trends / new style … So, your products are attractive to many people.
d.Ability to work independently and in groups
Designer usually works independently. Small companies can only need one designer. Big companies or big projects can have a design team and you will have to work with many other people as well as related departments such as copywriters, advertising department, department marketing, printing … Therefore, adapting to the working environment will help you become more professional in the eyes of others.
Today, there are many schools as well as graphic design centers. Look to these places to choose your own design course that you like. Note: Choose the one that suits your level.
In addition, learning from the experience of those around you (designers near you), colleagues, learning from different sources such as the Internet, books, magazines, forums … are all very good learning methods.